Debt was arranged by Advicorp and Seymour Pierce.

“BetBug is the only legal way to offer online sports betting

in the US,” said John O’Malia, CEO of Trident Gaming.

“Now by adding Gamebookers and its hugely successful sports book

and three active European gaming licenses, the directors believe that

Trident is uniquely well positioned for global success.

. Gamebookers just launched a version of its website in Romanian,

and will be rolling out further Eastern European languages in the coming

2 months.

The Gamebookers acquisition was agreed on Friday, 15th July and

financed by GBP20m of convertible debt and over 9.3 million shares in

Trident Gaming. Gamebookers now has annual sports betting

turnover of over EUR180 million, customers from 123 countries, and has

unmatched customer diversity across Western, Central, and Eastern

Europe. “Because we have designed a product that clears all

legal hurdles, we expect to build on our current licensee base and

rapidly expand our white label partnerships with major online gaming


In a white label partnership Trident would provide all the back-end

technical assistance and maintenance, but the customer-facing front-end

would carry the licensee’s design and branding, complimenting their

existing offerings.

For further information, photographs and interview requests please

contact Cancan Communications: Joslyn Tinker,, +44-(0)207-395-0500; Clemence de Crecy,, +44-(0)207-395-0511; Gamebookers

Ireland: Eddie Lee,, +353-71-9154512, +353-87-9249282

Notes to the Editor:

Gamebookers offers a full sports book service, including a

market-leading combo betting offering, free SMS bet alerts, and one of

the market’s largest in-running betting offerings along with an

online casino.

LONDON, July 21 /PRNewswire/ — Trident Gaming, a provider of

sports betting services, today announced the acquisition of Gamebookers,

a European online sports betting provider established in June of 2000.

Having acquired BetBug, a US-facing peer-to-peer sports betting exchange

last month, this acquisition makes Trident the only company in the world

with a regulatory compliant online betting platform for both the

European and US markets.

Both BetBug and Gamebookers offer peer-to-peer wagering. The strength of the offering has led to over 40% in

compounded annual growth in terms of turnover and customers for the

company since inception. BetBug achieves this without any

interaction with a central server, whereas the Gamebookers P2P platform

runs via a central server. P2P betting allows individuals to wager directly against other people rather

than with a bookie or betting shop. Gamebookers offering is customized for the

European market, whereas BetBug’s unique distributed technology is

uniquely valuable for the US market.

“Trident will also license its sports betting platforms so

that other top-tier global online casino and poker groups can legally

offer sports betting across the US and in Europe,” said